The process of defining strategy involves series of different activities during which, and on the basis of conclusions from previous processes, the type and methods of campaign management are being determined. By this process we define range and priority of political issues which represent election programme of a party or candidate.
Organization and management involves: organization of campaign staff, analysis – internal and external, evaluation, defining ultimate goal, campaign planning, determining political strategy, field operations strategy, defining political image of campaign, party or candidate, determining media strategy, creating crisis communication plan, Internet campaign, deciding on the campaign structure, determination and application of campaign mechanisms, analytics and postproduction, organization of activities on day of election silence, organisation of Election Day activities, organisation of closing press conference
Analysis of current state, reorganisation, systematisation and new organisation according to needs and real possibilities, all with a goal of accomplishing the best possible election outcome.
Analysis of current state and events in social and political scene.